Are your products on shelf in all the stores agreed with the Buyers at Head Office? Are they on display at the correct price? Are they merchandised according to the planogram? Is your promotion being implemented correctly? Are your products out of stock without you knowing, could you be selling more? Are your competitors stealing your space on shelf?

Zoo People recognise the importance of auditing your products in order to understand the factors affecting them in store. By carrying out regular reviews of product positioning in store, via an audit call, our Clients are able to assess whether their product requires additional support in store. Auditing is critical in determining whether a product is receiving the in store compliance it deserves - product placement, facings compliance, planogram merchandising compliance, out of stock eradication, correct and impactful POS placement and correct pricing and visibility are just some of the key questions Zoo could answer during an audit call, as well as reporting on the behaviour/activity of your competitors.
Audit calls are supported by the same infrastructure as merchandising activity would be and Zoo has auditing experience across a wide range of sectors ranging from the Multiple Grocers, Independent & CTN's, Symbol chains, DIY Multiples, Wholesale and Cash & Carry sector, Pubs & Clubs, Chemists, Forecourts and many more.

Zoo already has ongoing calls in a number of these outlets, which allows additional calls for additional clients to be added quickly, efficiently and cost effectively.

Zoo can also take auditing one stage further by checking on stock situations and then, if necessary, prompt an order with the Buyer. This is especially effective in the wholesale sector and in other areas where direct delivery is operative.