Instore demonstrations are one of the most cost-effective ways to "get your product out to the masses". However different types of activity need different "animals". Zoo demonstrate ironing in Department stores, cooking in Co-ops, and tastings in Tesco. We have Chefs who can whip up a tasty meal with your ingredients and trained staff who can explain the attributes of various wines. Other staff may be required to "sell a deal", or explain to potential customers why they should sign up for your Credit Card.

In store activity is extremely popular within the Cash and Carry sector especially for launching a new product or selling a deal across different varieties of a product. Zoo operate in Booker, Bestway, Batley's and other Independent Cash and Carry outlets. Zoo has a team of experienced "Sea Lions" all across the country who have extensive knowledge of that sector and know the trade customers by name. Our extensive branch database allows us to arrange your activity on the busiest retail or busiest catering trade days, thus ensuring the correct audience for your promotion.

As the recommended agency for Booker, Zoo has access to "best branch" lists within a whole range of categories and can tailor your activity to all branches or a nominated number. This means Zoo can operate a stock used form which enables Booker to invoice any stock used directly to the Client, thus alleviating any need for the staff to handle cash. Zoo also has extensive experience of instore activity across the DIY sector with painting demonstrations for Akzo Nobel, cleaning demonstrations for the new range of floor cleaning equipment for Flash and the major launch of Hales Skip Bags across the whole sector. The Zoo database allows staff to be chosen by experience, location, age and profile. Training/briefing sessions can take place before the activity if required.