Attention to detail is paramount when merchandising in store. Finding the stock, arranging it on the shelf exactly as the planogram dictates, all takes careful briefing as well as careful implementation. Non-Compliance, Out of Stocks, Falling Rate of Sale, threat of De-listing are all problems facing suppliers today. Merchandising has been proven to rectify these problems and provide significant improvements to the visibility of your products on shelf.

Zoo People offer a range of merchandising options and can develop contract, tactical or rapid response merchandising teams to meet Client's requirements. With experienced merchandising staff based throughout the UK and Northern Ireland, supported by an infrastructure of regionally based Supervisors, Zoo are able to hand pick a team to suit the needs of your product.

Zoo will also tailor the activity to suit your budget restrictions, offering trial periods to assess the viability and potential return of a project, as well as shared call options if specifically requested.

When in store staff are able to pull stock from the warehouse onto the shop floor and merchandise for maximum impact, the team can also prompt and affect orders at store level as well as reconciling computer records with actual stock figures held in store.

Zoos' Merchandising Account team are backed up by a sophisticated merchandising infrastructure which includes journey planning software to efficiently plan the call file and minimise travelling costs, in house recruitment teams to hand pick the team to your requirements and reporting programmes to provide results and feedback at the speed and detail required. Instant exception reporting is provided on a daily basis either by phone or email and top line reports in spreadsheet format by store are forwarded to the Client by noon each day detailing results from the previous day's activity. Detailed results are supplied at the end of each campaign with results presented in whatever format the Client stipulates, including graphs and charts if required.

Zoo has merchandising experience across a wide range of sectors ranging from the Multiple Grocers, Independent & CTNs, Symbol chains, DIY Multiples, Wholesale and Cash & Carry sector, Pubs & Clubs, Chemists, Forecourts and many more.

Zoo carries out ongoing merchandising for a number of Clients on a contract basis. Tactical merchandising has been implemented quickly and efficiently over the past few years with activities ranging from 10 stores to 13,000 at any one time.