Taking a show on the road can be one of the most cost-effective ways of taking your product out into the marketplace. A creatively designed trailer, marquee or inflatable with an attention grabbing mechanism is one of the best ways to make sure your product is sampled or seen by your target market.

Zoo has an extensive database of nation-wide venues where sampling can take place and can advise on how to find exactly the right venue for your target market. Tightly focussing on where you need to go, booking the sites, planning the dates, creating the visual impact and providing experienced "animals" are all part of the Zoo service. Zoo pride themselves on being specialist in this area. All roadshows can be monitored as to their success using tried and tested techniques. Zoo have successfully run the Ernest and Julio Gallo rig for the past few years increasing awareness of specific brands and sampling a range of wines to accurately targeted sectors of the public. Often roadshows are seen as an extension to advertising campaigns and Zoo work hard to make sure that the themes of new or existing campaigns are carried through in the execution of the roadshow. One example was a roadshow that Zoo organised and implemented for Teachers Whisky.

The "Powerful Taste" Roadshow toured the HTV TV region supporting the advertising and successfully targeting 45 + men and women. Other roadshows have been implemented across a wide range of venues including County Shows for Orange phones, Shopping Centres, beaches and theme parks for Triton showers, a national summer beach roadshow for WKD, plus launching Bouvrage the increasingly popular raspberry drink across the County Show circuit.